How to Advertise on Roku: Cost and Setup (2026)
Roku reaches tens of millions of households. Getting your ad in front of those viewers is simpler than you think, and it does not require a Roku account, an agency, or a large budget. Most small businesses on Trusted TV start around $25/day and are live in about 41 minutes.
From $25/day
Typical budget for local businesses
~$42.50 CPM
All-in cost per 1,000 views
Free
30-second commercial, AI-built
~41 min
Median time from signup to live
Ways to advertise on Roku
There are two main paths for getting ads in front of Roku viewers.
Roku's own ad platform
Roku offers its own advertising products directly, including display and video placements on the Roku home screen and within the Roku Channel. Access typically requires working directly with Roku's sales team or ad platform, which can carry minimums and setup requirements that are a barrier for smaller advertisers.
Buy connected-TV inventory through a partner
Platforms like Amazon Sponsored TV buy connected-TV ad inventory across many publishers and devices, including Roku. You get broad reach across the CTV landscape from a single campaign, with familiar audience data and simpler setup. This is how Trusted TV works.
Trusted TV uses the second path. Our campaigns run through Amazon Sponsored TV, which reaches connected-TV households broadly. Roku devices are included in that reach, reported at the Amazon level. There is no Roku-specific breakout in campaign reporting.
What it costs
On Trusted TV, the typical local advertiser runs about $25/day. CPM averages about $42.50 per 1,000 views all-in. That includes ad delivery, platform access, and campaign management. There are no creative fees because we build your 30-second commercial with AI for free.
A typical four-week campaign reaches about 5,900 people and earns about 9,100 views. You can start, pause, or cancel anytime. No long contracts, no minimum spends beyond the daily budget you choose.
Honest reach note: Our ads run through Amazon Sponsored TV, which reaches connected-TV households (Roku devices included) and is reported at the Amazon level, so there is no Roku-only breakout. A typical four-week campaign reaches about 5,900 people at an all-in cost that averages about $42.50 per 1,000 views.
See a full breakdown on the streaming TV advertising cost page.
Targeting: Roku vs. Amazon audiences
Roku's own platform uses Roku's first-party viewing data and some demographic segments. Amazon Sponsored TV, which powers Trusted TV campaigns, uses Amazon's first-party shopper data: purchase history, browsing behavior, and household signals built from one of the largest retail datasets in the world.
For a local business, we layer two targeting inputs:
ZIP-code radius
We target a radius around your business, typically about 10 miles. You can tighten or expand it. Campaigns deliver across all 50 states if you want broader reach.
Amazon first-party audiences
We match your business category to Amazon audience segments built from real purchase and browsing data. Your ad reaches people who've already shown interest in what you sell.
Roku vs. Prime Video for a local business
Prime Video is one of the largest ad-supported streaming platforms in the US, and it is the primary delivery surface for Trusted TV campaigns. When you run with us, your ad appears inside Prime Video content as a non-skippable, full-screen spot.
Roku, by contrast, is primarily a device and operating system. Buying directly on Roku reaches viewers on that platform specifically. Running through Amazon Sponsored TV reaches connected-TV households on many devices, including Roku, and uses Amazon's richer audience data for targeting.
For a local business that wants simple setup, free creative, and the best available audience data, the Amazon Sponsored TV route tends to be more practical than direct Roku buys, which usually require a larger budget and more setup overhead.
See how it compares in detail on the advertise on Prime Video page.
How Trusted TV reaches connected-TV households
We run campaigns through Amazon Sponsored TV. That means your ad delivers across connected-TV households broadly, including Roku devices, Fire TV, smart TVs, and more. Reporting comes back at the Amazon level, not broken out by device brand.
The ad itself is a 30-second non-skippable spot that plays full-screen inside streaming content, the same format national brands use. We build it for you with AI at no charge. You approve it before the campaign goes live.
Once you sign up, set a budget, and approve your commercial, the typical business is live in about 41 minutes. And if you connect Meta, that same video also runs on Facebook and Instagram at no extra cost.
Free 30-second commercial
AI-built, no camera, no agency. You review and approve before anything goes live.
Connected-TV delivery
Amazon Sponsored TV reaches CTV households across devices, Roku included. Non-skippable, full-screen.
Meta included
Same video on Facebook and Instagram at no extra cost when you connect your Meta account.
More context: streaming TV advertising overview · advertise on Prime Video
Frequently asked questions
Does Trusted TV put my ad directly on Roku?
Not directly through Roku's own platform. We run ads through Amazon Sponsored TV, which delivers to connected-TV households broadly. That includes Roku devices, along with Fire TV, Samsung Smart TV, and others. Delivery is reported at the Amazon level, so there is no Roku-only breakdown in your dashboard.
How much does it cost to advertise on Roku or connected TV?
On Trusted TV, most local businesses run about $25/day. CPM averages about $42.50 per 1,000 views all-in. There are no production fees, no agency fees, and no long-term contracts.
What does the ad look like?
A 30-second non-skippable video that plays full-screen inside streaming content. We build it for you with AI at no cost. You review it before anything goes live.
How do you target viewers near my business?
We use a ZIP-code radius (typically around 10 miles) combined with Amazon first-party shopper audiences. That puts your ad in front of people likely to buy what you sell, in the neighborhoods you actually serve.
How long until my ad is live?
Most businesses are live in about 41 minutes from signup. That includes the AI commercial build and campaign setup.
Can I run the same ad on Facebook and Instagram?
Yes. When you connect Meta, we run the same video on Facebook and Instagram at no extra cost, so your streaming and social campaigns stay in sync.
Do I need a big budget or a long-term contract?
No. You choose your own daily budget and can change or cancel anytime. There are no minimums beyond the daily spend and no agency contracts to sign.
Get your business on connected TV
We build your 30-second commercial for free. Launch on streaming TV, Roku households included, at a budget that works for a small business. Questions? Email us at support@trustedtv.com.
News
Trusted TV Brings Affordable TV Advertising to Local Businesses (MarketWatch.com )
"Small businesses deserve to leverage Amazon advertising," said Ian McCue, CEO at Trusted TV. "We combine affordable pricing with hands-on service so that local businesses don't need big budgets or in-house teams to benefit from Amazon Sponsored TV."
Trusted TV Launches AI-Managed Service to Advertise on Amazon Sponsored TV (BusinessInsider.com )
According to Amazon, "Powered by billions of first-party shopping and streaming signals, these Streaming TV ads can help your brand connect with the right viewers."
Trusted TV Debuts to Help Local Businesses Advertise on Prime Video (PRWeb.com )
Campaigns use Amazon audience segments and deliver to premium streaming placements, combining precise reach with the natural brand safety of streaming TV. With high viewability, ads appear when targeted customers are watching: across shows, times, and devices.