We're Bringing Affordable TV Advertising to Local Businesses
By Ian McCue ·
Preflect is spinning off Trusted TV, making premium TV ads accessible and affordable for local businesses. No large budgets, knowledge, or time required: our AI simplifies targeting and assists with video production.
Amazon DSP makes it possible, bringing powerful audience targeting and high-quality connected-TV ad inventory.
Our Vision for Trusted TV
Trusted TV is here to help local businesses drive demand with TV advertising. You can advertise on Prime Video and connected TVs. If you run a home-services business, restaurant, auto shop, retail store, or any other local business, we're excited to work with you.
How It Works
Getting started is easy. Sign up, provide your details, and we take care of the rest. We even make your commercial: for free. Our AI optimizes targeting, showing your ads to the right people.
The Role of AI in Our Launch
Advances in AI make Trusted TV possible. We automate ad production and ad buying, keeping costs low. With AI efficiency with human expertise, you can get the best results possible.
We want to level the playing field so local owners can showcase their businesses on the same screens as larger brands. You can start in just minutes with a budget that won't strain your finances.
We started Preflect with the belief that advertising should be easy, effective, and accessible. We have helped small businesses earn millions of dollars using Meta ads. Now, we're excited to bring Amazon advertising to small businesses, too. This launch builds on our AI-powered foundation. We are excited to see it help local business get the TV advertising results they deserve.
Overcoming Traditional TV Advertising Challenges
We have seen how local businesses struggle with TV ads. High production costs, often thousands of dollars per campaign; expensive ad buying; poor-quality inventory with low viewability; and non-targeted audiences.
SMBs want TV exposure. They value TV for its credibility and wide reach. However, they face challenges in getting that exposure.
At Trusted TV, we are changing that by offering precise targeting based on demographics, location, and viewer behavior. Our real-time analytics track views, engagement, and ROI, making it easy to refine campaigns.
Our Standout Features for Maximum Impact
We are proud of Trusted TV's user-friendly design, tailored for busy business owners:
Seamless Onboarding and Full Management
Our easy-to-use web app lets you set up in minutes. Our US-based team manages everything, from strategy to optimizations.
Free Ad Production
No video? No problem. We create your high-quality 30 second commercials for free, customized to your brand, saving you thousands of dollars. You don't need images, videos, or anything.
Flexible, Affordable Pricing
Campaigns start at low rates, around $25 per day. This is much cheaper than traditional TV ads, and there are no management or creative fees.
Targeted Reach
We use Amazon's audiences to reach the right customers in your target ZIP codes. Unlike traditional TV, these viewers are engaged and in-market for products or services like yours.
These features lower barriers and improve results, assisted by AI.
How Breakthrough AI Technologies Fuel Our Platform
We are using the latest AI developments to make Trusted TV possible. Generative AI tools allow us to research your local business, generate commercial-quality ad storyboards in seconds, and produce professional video ads.
Our AI analyzes Amazon's audiences, choosing the best ones for your business.
This isn't just automation; it's intelligent empowerment. As Brecker Brees states, "AI handles the grunt work, freeing us to focus on real client growth." We combine this with human oversight for more nuanced strategies that ensure compliance and relevance.
Our Story: Preflect's Journey and Backing
Founded in 2021 by Ian McCue and Brecker Brees, Preflect's AI Control Panel helps merchants grow with Meta and Google ads. We have helped brands grow from modest spends to remarkable highs, by replacing agencies with AI. Investor Mark Cuban recognized our disruptive potential in direct-to-consumer advertising, supporting our expansion.
Today, our all-US team of advertising veterans brings this expertise to TV through Trusted TV. As streaming grows, we are eager to drive local success in this changing landscape.
Next Steps
We are just getting started! Trusted TV will invigorate local businesses by making TV ads straightforward and effective.
Visit app.trustedtv.com to see for yourself.
This launch reflects advertising technology trends where AI bridges ambition and reality. We appreciate the chance to support your growth and look forward to partnering with you.